VP Racing Fuels Announces Licensing Agreement with The Fan-Brand | The Fan-Brand

VP Racing Fuels Announces Licensing Agreement with The Fan-Brand

SAN ANTONIO, TX – December 7, 2021 – (Motor Sports NewsWire) – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced the signing of a licensing agreement with The Fan-Brand. VP Racing Fuels has licensed its brand names and logos to The Fan-Brand’s extensive line of home décor products.

“The Fan-Brand has created an incredible selection of VP Racing Fuels and Mad Scientist® signs and lights,” said Bob Merz, VP Racing’s Director of Brand Management and Licensing. “Race fans can now bring the excitement of VP Racing into their game rooms, “man caves,” “she sheds,” or garages. We look forward to working with The Fan-Brand and building our brands together.”

The Fan-Brand’s VP Racing line is extensive, numbering 40 products. There’s something for every style and application with pool table and game table lights, wall signs, clocks, mirrors, and more. You can see the complete collection and make your purchase at www.thefan-brand.com/collections/vp-racing-fuels.

Bringing VP Racing Fuels décor products to market hits close to home for Harrison Grimm, Founder & CEO of The Fan-Brand. Grimm has always been drawn to the car culture, from collecting die-cast cars and building model kits at an early age to the racing stripes down his daily driver muscle car. “It’s a way where I can take what I do on a daily basis and be able to merge both those worlds together with a brand I’m familiar with and have an affinity for,” says Grimm.

The licensing agreement was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

Source: VP Racing Fuels, Inc.
Back to blog